Online Privacy Statement

WFIR respects the privacy of visitors to our site. Please read this Privacy Statement carefully so that you understand our privacy practices relating to information we gather through this website. Other policies may apply to information we gather elsewhere.

Questions regarding privacy issues should be directed to Mel Wheeler, Inc. to the attention of the General Manager.

Protecting the Privacy of Children

Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. We won’t knowingly allow anyone under 13 to register with any of our sites or to access those features that require registration. If you’re under 13, please don’t provide any personally identifying information during your visit to this website.

The Information We Collect

The information gathered through this website is information voluntarily supplied by visitors to our website through optional registration or e-commerce transactions.

The more you tell us about yourself, the more value we can offer you. Supplying such information is entirely voluntary. But if you don’t supply the information we need, we may be unable to provide you with services we make available to other visitors to our site. And we can’t send you email alerting you to a new service we’re offering, or to upcoming personal appearances by our on-air personalities, if you don’t tell us what you’re interested in and give us your e-mail address. Similarly, we can’t notify you that you’ve been lucky enough to win a prize in a promotional contest if we don’t know how to contact you.

Of course, even if you want to remain completely anonymous, you’re still free to take advantage of the wealth of content available on our site without registration.


To help make our site more responsive to the needs of our visitors, we invoke a standard feature of browser software, called a “cookie,” to assign each visitor a unique number, a sort of user ID, if you will, that resides on your computer. The cookie doesn’t actually identify the visitor, just the computer that a visitor uses to access our site. Unless you voluntarily identify yourself (through registration, for example), we won’t know who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply. A cookie can’t read unrelated data off your hard drive. Our advertisers and third party service providers may also assign their own cookies to your browser, a process that we don’t control.

Browser level information

Our web servers automatically collect limited information about your computer configuration when you visit our site, including the type of browser software you use and your IP address. (Your IP address is a number that lets computers attached to the Internet know where to send you data — such as the web pages you view.) Your IP address does not identify you personally. We use this information to deliver our web pages to you upon request, to tailor our site to the interests of our users, and to measure traffic within our site.

Sweepstakes and other promotions

From time to time, we may offer sweepstakes or other promotions on our website. If you enter a sweepstakes or promotional contest, we’ll ask you to provide information about yourself (such as your name, address, and email address). Among other things, we’ll need this information to contact you if you win. We may share this information with any co-sponsor of the contest or sweepstakes, which we’ll identify in the contest rules. If you don’t want us to collect the information requested in the contest or sweepstakes registration form or to provide it to co-sponsors, please do not enter the contest or sweepstakes.

Information Collected By Third Parties

To make our site more valuable to our visitors, we offer some features in conjunction with other providers. Our site includes links to plenty of other websites, and provides access to products and services offered by third parties, whose privacy practices we don’t control. When you access another website, use of any information you provide is governed by the privacy statement of the operator of that site. And when you provide information in the course of obtaining products or services through our site, use of any information you provide may be governed by the privacy policy of the provider of those products or services, even if it appears that you’re on WFIR-branded pages throughout the transaction. The provider’s privacy policy may differ from ours. If you can’t find the privacy statement of any of our provider partners via a link either from the site’s homepage or from the pages on which the products or services are offered, you should contact the provider directly for more information.


If you provide us your email address, from time to time we may send you emails about products, services, or events that we believe may be of interest to you. Though we hope you’ll find these emails informative and useful, if you do not wish to receive such emails, you can also unsubscribe by following the simple unsubscribe instructions included with each email.

Other Disclosures

We may occasionally release information about our visitors when release is appropriate to comply with law, to enforce our Visitor Agreement, or to protect the rights, property or safety of visitors to our site, our customers, the public, WFIR, or a related company. As our business grows, we may buy or sell various assets. In the unlikely event that WFIR were acquired by another company, information on visitors to our website would be among the transferred assets.


Information we gather on our website is stored within WFIR-controlled databases (or databases hosted on our behalf) on servers maintained in protected environments. However, no physical or electronic security system is impenetrable. We cannot guarantee the security of our servers or databases, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet. In the extremely unlikely event of a breach of database security, all listeners who have provided us a valid email address will be notified of this occurrence by the radio station.

Changes to This Privacy Statement

A final note: The Web is an evolving medium. If we need to change our privacy policy at some point in the future, we’ll post the changes before they take effect. If at any point we decide to use personally identifying information in a manner different from what was stated at the time the information was collected, we will notify you and give you an opportunity to opt out of the proposed use.